Writing is only half the job. Editing is where good SEO content becomes great. A thoughtful edit can significantly improve readability, engagement, and search performance without changing the core message.
Step 1: Check Search Intent
Before editing anything, confirm the article matches the intended search query. Ask:
- Does this fully answer the question?
- Is anything missing or unnecessary?
Trim sections that don’t support the main goal.
Step 2: Tighten the Language
Remove filler words and vague phrases. Replace long sentences with clearer, shorter ones.
Clarity improves:
- User experience
- Time on page
- Overall content quality
Step 3: Optimize Headings
Ensure headings:
- Clearly describe the section
- Include keywords naturally where appropriate
- Follow a logical hierarchy
Headings help search engines understand structure and help readers scan.
Step 4: Improve Internal Linking
Add links to related articles where it makes sense. Internal links help:
- Distribute SEO value
- Keep users on your site longer
- Provide additional context
Step 5: Final Read-Through
End with a full read-through focused on flow. Ask yourself:
- Is this easy to read?
- Does it feel helpful?
- Would I trust this article?
Editing is where SEO writing becomes intentional. Small improvements add up.
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