One of the hardest parts of SEO writing isn’t writing — it’s choosing what to write about. Great execution won’t help if no one is searching for your topic. Choosing the right blog topics is a foundational SEO skill that saves time and increases results.
Start With Problems, Not Ideas
Instead of brainstorming “cool topics,” think about problems your audience is trying to solve. People search because they’re confused, stuck, or curious.
Ask questions like:
- What do beginners struggle with?
- What mistakes do people keep making?
- What terms do people misunderstand?
Problems naturally turn into searchable topics.
Validate With Search
Once you have a topic idea, validate it using simple checks:
- Does Google autocomplete suggest it?
- Are there “People also ask” questions?
- Are there articles already ranking?
If content exists, that’s usually a good sign. It means demand is proven.
Avoid Topics That Are Too Broad
Broad topics like “SEO” or “content marketing” are extremely competitive and hard to rank for, especially on new sites.
Instead, narrow the focus:
- “SEO tips” → “SEO tips for beginner writers”
- “Blog writing” → “blog writing structure for SEO”
Narrow topics are easier to rank for and easier to write well.
Look for Gaps
When reviewing existing articles, ask:
- Are they outdated?
- Are they vague or generic?
- Do they skip important steps?
Your goal isn’t to copy what exists — it’s to improve it.
Build Topic Clusters
Over time, aim to write multiple articles around a core theme. This builds topical authority and helps search engines understand what your site is about.
Good topics are specific, useful, and grounded in real search behavior.
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